Your Own National Tour!
I'm currently engaged in a project that I think is really cool, and has tremendous profit potential for other passionpreneurs, especially authors, inventors and motivational speakers.
Using everything I've learned from my network marketing experience in American Communications Network, my Scientology course training (The Dynamics of Money, How to Change Conditions in Life, Targets and Goals), I'm organizing a "Passion Prophet Comes Alive in 2005 National (and possibly World) Tour!
The strategy is to recruit team members in key cities around the country to be my eyes, ears and local representatives to plan, host, publicize and execute workshops. The events will pay for themselves, generate a profit and be able to reward the team members who help organize them.
Eventually everything I create here will be a Free Report that will be available on the http://www.passionprofit.com/ website. For now, however, you can learn as we go by checking back here every so often
I've always had a "Request Workshop in Your City" submission form at www.passionprofit.com/appearances.html, and have had a few false starts getting events organized through individuals who submitted their info. For whatever reason (and we can have that metaphysical discussion about divine order and universal preparedness another time), things are now falling into place. Within 7 days of really getting started on the idea, I already have about 10 dates confirmed, and expect to hear from 3 more today alone.
It all started with a request from East West Books in San Francisco. Their event organizer called to invite me to do book signing for my Tao of Wow book. I agreed. Since I would have to pay for travel (from New York) and hotel myself, I started to mull over ways of making the trip ultimately more profitable.
1. First I sent a simple email to people who had requested workshops or who had expressed an interes.
"Hi _________________
A while back you mentioned your interestin attending and/or helping to organizea Passion Profit workshop.
I want to work with motivated people in keycities who have the desire, skills, experienceand connections to organize ONE event as partof my 25 city tour in 2005. If you or someone you fits the bill, please reply.
Essentially, I'm structuring a template that allows an organizer familiar with the lay of the land,downtown areas, organizations, etc. to helphost a workshop for 50 or more people and share in the revenue.
If this sounds like something you can handle, please reply and I'll sendmore info. Or, you can call me at(212)831-1854 early this week foran "interview".
Check out www.passionprofit.com/appearances.html to see the growing list of 2005 dates."
Walt Goodridge
2. Next, I went over my list of contacts and also reached out tospecific people in various cities. I contact everyone fromevery possible demographic--college students, soccer moms,network marketers, black, white, Asian, Hispanic you name it--and requested their assistance
3. I also contacted the New York office of the Learning Annex,and got referrals to key people in their offices in Minneapolis, San Diego, Los Angeles and San Francisco.
4. Using the Targets and Goals template (You can get a copy ofthe workbook at www.passionprofit.com/products.html) I structureda plan that has the specific minimum requirementsfor the workshop as follows:
Attendance: we'll require 50 people minimum; presold or confirmed
Admission:$40Duration: 3 Hours, (10am -1pm)
If we can get an organization with a good number ofmembers to sponsor the event and payfor plane and hotel, that would be ideal. If not,the 50 person attendance will generate $2,000 whichcan be used for travel and hotel and your commission.
5. After "interviewing" the prospective team member to determineif they have the right attitude, communication skills, motivational leveland other skills necessary, I send them the following email withtheir "First Steps"
FIRST STEPS
1. Set Date: (As we discussed on the phone)
2. Find organization to sponsor/host/stage or help with publicizing event -establish relationship with key decision-maker -provide him/her with overview of event/from media kit -show him/her copy of book and/or direct to website for more info -feel free to share my number and/or email address
3. Find location and confirm availability for date desired
4. Sign agreement as necessary
5. Send me the following information for me to post on website
Venue/Location:Address:City, State, Zip:Telno for directions:
Right now, as of November 18, 2004, I have the following 8 dates(by the end of today, there should be 2 or 3 more)
Jan 11, New York, NY (Learning Annex)
Feb 10, 11, San Francisco, CA
Mar 5, Jacksonville, FL
Mar 12 Harlem, NY (AALBC)
Mar 15, New York, NY (Learning Annex)
Mar 19, Gary, IN
April 3, 10, 17, or 24 Cincinnati, OH (Sunday)
April 27, New York NY (Learning Annex)
St Louis, MO
If you're reading this blog or report, and have an interestin being part of the team, or helping with a specific eventon the list, please let me know (walt@passionprofit.com)
I'll share more of the strategy and plan as the weeks progress!
Walt







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